Postrzeganie jakości i bezpieczeństwa żywności przez młodych konsumentów

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Irena Ozimek
Julita Szlachciuk


Słowa kluczowe : jakość, żywność, bezpieczeństwo, młodzi konsumenci
Abstrakt
Celem artykułu jest ocena postrzegania jakości i bezpieczeństwa żywności z punktu widzenia młodych konsu­mentów. Badanie przeprowadzono wśród 1121 respondentów w wieku od 16 do 24 lat. Wyniki badania pokazują, że jakość i bezpieczeństwo żywności są interpretowane przez konsumentów w różny sposób, w zależności od cech społeczno-demograficznych. Istnieje potrzeba przeprowadzania działań edukacyjnych skierowanych do młodych konsumentów w celu wskazania im różnych czynników, które wpływają na postrzeganie jakości i bezpieczeństwa żywności oraz uświadomienie im odpowiedzialności za poziom bezpieczeństwa żywności, którą kupują i spożywają.

Article Details

Jak cytować
Ozimek, I., & Szlachciuk, J. (2016). Postrzeganie jakości i bezpieczeństwa żywności przez młodych konsumentów. Roczniki Naukowe Ekonomii Rolnictwa I Rozwoju Obszarów Wiejskich, 103(2), 18–30. https://doi.org/10.22630/RNR.2016.103.2.12
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